The venue

Penélope

When Penelope opened its doors in 1968 in what was then a small fishing town, no one knew what the future was going to be, both for the club and for the, now, city. It can be said that Benidorm and Penelope grew hand in hand and you cannot imagine one without the other.

Located in the leisure area of Benidorm (Avenida Comunidad Valenciana, 120), Penelope is characterized by the Mediterranean style of its structure with several distinct areas, although this year we will leave the interiors for a better occasion and the festival will take place in the patio, which has been totally remodeled and improved, preserving its magical nooks and the fabulous glass-sided pool but an ideal stage for concerts has been added.

We cannot mention this club without talking about its logo: the enigmatic silhouette of a bohemian-looking young woman, with long flowing hair that covers her face and her Panama hat coquettishly tilted, has become an icon in Spain. (The national newspaper "El País" published a report on its back cover showing a list of the best-selling stickers in Spain, where Penelope's was second only behind Osborne's famous Toro-Bull).

Its creation goes back to 1968 when a French woman artist, Paule Rosset, noticed a girl called Mao, beautiful and attractive, modern and ahead of her time, whom she carefully portrayed, destining her to become a symbol.

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