When Penelope opened its doors in 1968 in what was then a small fishing town, no one knew what the future was going to be, both for the club and for the, now, city. It can be said that Benidorm and Penelope grew hand in hand and you cannot imagine one without the other.
Located in the leisure area of Benidorm (Avenida Comunidad Valenciana, 120), Penelope is characterized by the Mediterranean style of its structure with several distinct areas: the MAIN ROOM, an INDOORS one where the CONCERTS and after parties take place, with 25,000 W of sound, projections and funtastic decoration, a SECOND ROOM, also INDOORS, which will be open during the concerts in case you want to DANCE with this year’s guest club: the Brits from HIPSVILLE A GO GO!, and finally, the PATIO that has been completely remodeled and improved, preserving its magical nooks and crannies and a SECOND STAGE has been added for concerts and DJs. We can’t forget the fabulous POOL with glass walls in which the bravest can take a dip. On the patio, in addition to DANCING with the DJ or SWIMMING in the pool, you can EAT something or buy clothing, records and other wonders as the DRACULA MARKET is back, or simply RELAX on its comfortable SOFAS. ALL THREE AREAS, with their corresponding BARS, will be OPEN AT THE SAME TIME, so you have no chance of getting bored.
We cannot mention this club without talking about its logo: the enigmatic silhouette of a bohemian-looking young woman, with long flowing hair that covers her face and her Panama hat coquettishly tilted, has become an icon in Spain. (The national newspaper “El País” published a report on its back cover showing a list of the best-selling stickers in Spain, where Penelope’s was second only behind Osborne’s famous Toro-Bull).
Its creation goes back to 1968 when a French woman artist, Paule Rosset, noticed a girl called Mao, beautiful and attractive, modern and ahead of her time, whom she carefully portrayed, destining her to become a symbol.
